Business owners love WordPress because it’s incredibly affordable to deploy, especially when using premium a template that eliminates the expense of coding a custom template from scratch. Marketing departments love WordPress because it’s so easy to publish new content and share it via social media. And we love WordPress because it lets our clients take back control of their websites.
As a part of every project, I make sure your employees know exactly how to log in and make changes your website without the need for a webmaster.
There’s a reason that nearly 30% of the entire internet is using WordPress as a Content Management System (CMS). WordPress is easy to use, easy to keep updated, free to use, and there is a massive community you can use for support.
If you can learn to use Word, you can learn to use WordPress.
– Matt Nelson
Another big benefit is the thousands of individual developers that work tirelessly to keep WordPress secure and compliant with the latest ‘best practices’ which lets you keep your website up to date with the latest technologies automatically.
Ready to Upgrade That Tired Old Website?
Once your company embraces the idea of using WordPress as a Content Management System (CMS), the days of overpriced custom websites will be a thing of the past. Thanks to open source CMS’s like WordPress and Drupal, companies can stay focused on what they do best.
Instead of spending 100′s of hours coding a new site, today’s WordPress designers can take advantage of a platform that has all the heavy lifting done for them. This allows them to dedicate more time on producing quality content and on setting your company up with an effective marketing system, not just an expensive corporate brochure.
Not only can a well planned WordPress website save your business time and money, but it’s no secret that WordPress sites rank much higher on the search engines than custom built websites.
“WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)”
-Matt Cutts (head of Google’s Webspam team)
Over 33% of the Internet Uses WordPress
It’s also no secret that Google loves WordPress and actually ranks sites built on WordPress higher than those that don’t. That means companies can get a HUGE jump on their competition just by moving their site to a WordPress platform. Why the preference? Well for starters, WordPress is continually updated to be fast, secure and optimized for the latest internet technologies. Regular updates keep the code compliant in terms of ‘best practices’ internet programming standards and a highly active user community is quick to identify potential problems.
WordPress Design in Madison, WI
There are a lot of factors to consider when implementing an SEO plan. Good keyword research and well planned on-site SEO can lead to astounding results in terms of producing sales via natural, unpaid searches. For most small business, this is the difference between making it work, and making it sucessful. WordPress helps by keeping all code in compliance with current white hat best practices. You can also count on security issues to be identified early and are easily implemented via a simple one click upgrade.
Important signals used by search engines like Google to determine site rankings include everything from keyword selection, all the way down to small details like the words used in the title of the URL. Fortunately WordPress takes care of most of the work for you. Combine that with the ease at which small businesses can post and share new content and it’s no wonder why these sites rank so well.
Keep It Fresh With New Content
The truth is that static websites that don’t get updated will eventually begin to lose their ranking in the search engines. There’s a good reason you see so many companies including news and blog sections on their website. Content creation is quickly becoming the cornerstone of successful marketing. The ability to produce meaningful content that your customers and readers actually want is what keeps them coming back for more.
Affordable WordPress Website Design
The good news is that once you have an easy to manage website and marketing system, you’ll be able to get a lot more traction out of your content, not to mention a huge boost in your SEO. That means a higher return on your marketing and advertising investments.
If you’re looking for a WordPress website designer in Madison, WI…look no further. Visit the contact page for more information.